
總結和統計泰國2022年電商數據,為了更了解泰國人使用電商消費的行為。
根據 Digital Stat,16-64 歲的互聯網用戶使用電商進行以下活動
從 Digital Stat 報告中的16-64 歲人群,揭示了泰國人在網上購物的原因如下:
據 Digital Stat 報告,通過電子商務購買消費品的人數為 3660 萬人,增長 8.7%,比去年增加了 290 萬人。價值約 6392.89 億泰銖,增長 77.5%,價值約2797100億泰銖,人均17456.6泰銖,同比增長63.3%,為6773泰銖,通過手機消費高達65.1%,比去年增長2.7%
*匯率33.7 泰銖/美元
飲料和食物是數量非常客觀, 因為在線購買和消費翻了一倍,這可能是由 COVID-19引起的。
在線購買電器,反映了買家對網購的信任,因為電器是屬於買家喜歡先測試再下單的產品 ,可能是電有保修和先進的運輸方式,讓消費者對在線購買更加的放心,這也是使消費者在線訂購產品的重要因素。
資料來源: https://datareportal.com/reports/digital-2022-thailand
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