
泰國51家星巴克分店不接收現金,未來我們可能會看到更多分店開始使用電子支付並且不接受現金。今天就讓我們來看看哪些分店以及為什麼不收現金的原因
星巴克於 2018 年開始在美國實施無現金商店政策,並於 2020 年在泰國實施,從17家分店起步目前在泰國擁有400多家分店,其中有51家分店已經不接受現金付款。
| K Village | Lotus Sukhaphiban1 |
| Chiang Mai Nimmanhaemin | ThaiBev Quarter |
| Century Sukhumvit | Ideo Q Chula-Samyan |
| Central Bangna, 2nd floor | Faculty of Science Kasetsart University |
| Central Rama 3, 6th floor | Quartier Cineart |
| Central East Ville – Fashion Zone | Chan Issara Tower 1 |
| Central Westgate, 2nd floor | CTI Tower |
| Central Westgate, 3rd Floor | W District |
| Central World, 5th floor | Baan Kampu at Asoke |
| The Bright Rama 2 | B2S Central Pinklao |
| The Mall Ngamwongwan, 2nd floor | Kasetsart University |
| Pure Place Sammakorn | Mahidol University Salaya |
| Major Avenue Ratchayothin | Rasa Two |
| Exchange Tower | Little Walk Bangna |
| SF Nawamin City Avenue | Vanich Place |
| Grammy | Victory Hub |
| Camp Davids | Thanya Park Shopping Center |
| Bangkok Mediplex | Spring Tower |
| I’m Park Samyan | Siam Paragon, 3rd floor |
| Happy Avenue Ladprao 101 | Siam Square One |
| Paolo Hospital Phahonyothin | Rajanakarn Building |
| Med Park Hospital | U Place Building |
| B Care Medical Center | RSU Tower |
| Phyathai 3 Hospital | Italthai Tower |
| Rama 9 Hospital | Index Living Mall Chaiyapruek |
| Samitivej Hospital Chonburi |
許多國家遲早會進入無現金社會,我們越來越清楚地看到紙幣有很多缺點並且使用紙幣的人也越來越少。根據DATA報告,泰國也是世界上使用電子支付最多的國家之一,這顯然被認為是邁向無現金社會的一步。因此這可能是開始停止接受現金的關鍵因素之一,因為泰國正準備全面邁向無現金社會
許多人可能會猜到因為COVID-19所以避免使用現金,因為 COVID-19 是無現金社會的催化劑,世界各地的人轉向在線消費,無論是在線購物還是訂購食物有明顯更多的使用者。這一因素直接影響廣泛的消費行為,並加速變革,以星巴克本身的情況可以看出消費者們是否已做好進入無現金社會的準備
我們生活在一個數據至關重要的時代,因此星巴克鼓勵顧客或消費者消費。通過星巴克應用程序或卡本身訂購或著收集積分可以讓星巴克獲取客戶信息,可以依靠收集到的信息來分析幫助擴展業務或改進服務以適應下一個目標受眾
如果星巴克要預留現金換錢,有400多家門店每個分店要預留5000泰銖左右,400家分店要預留200萬泰銖,這會大大的影響成本。不接受現金付款,員工會更容易管理他們的工作,減少因為失誤給公司帶來的損失,而且公司本身可以大大降低成本,並且可以在工作中有效利用時間而不會浪費時間管理現金。
然而在未來我們會看到 400 多家分店將不收現金, 這取決於消費者的適應性和其他因素
来源 : starbucks
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